In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other facts regarding contemporary B2B marketing. We talk about exactly how the acquiring trip is now totally fragmented as well as the manner in which area structure can assist online marketers take back cont… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other realities concerning contemporary B2B marketing. We go over how the purchasing trip is currently completely fragmented as well as the manner in which community building can assist marketers retake control o… Read More